Biography
Martin Sirk is the founder of Sirk Serendipity, a strategic consultancy launched in 2018. He advises the Global Association Hubs Partnership (Brussels, Dubai, Singapore, Washington DC) on supporting international associations and collaborates with IASP on strategic healthcare relations. Previously, he was CEO of ICCA (2002–2018), doubling its membership to nearly 1,200 organizations. With a background in senior roles at Hilton International, VisitBritain, and Brighton & Hove City Council, Martin specializes in association strategy, meeting design, and destination marketing. Based between Amsterdam and the USA, he continues to shape the future of the meetings and association industries.